Project information
Online store for air conditioners, heat pumps and water heaters – a complete eCommerce solution
AirComfort.bg is a specialised online store for climate and heating equipment – air conditioners, heat pumps, convectors, water heaters and air-care products. The project was conceived not merely as a catalogue, but as a complete platform that guides the customer from choosing the right appliance, through purchase, all the way to installation and after-sales service. The store combines a broad product range from leading brands (Daikin, Mitsubishi, Gree, Midea, Fuji Electric, TCL and others) with intuitive selection tools and a modern, responsive design.
Main Goals
The goal was to build a fast, secure and easy-to-navigate store that helps users choose the right appliance for the needs and size of their space. We placed a strong emphasis on industry-specific selection tools (a configurator and filters by technical specifications), transparent pricing, and a frictionless ordering process – including the option to buy in instalments and to book an installation.
Modules We Built for the Online Store
- Product catalogue with a multi-level category structure – air conditioners (inverter, hyper-inverter, floor-standing, multi-split, cassette, column, ducted, portable), heat pumps, convectors, water heaters and air care
- Air conditioner configurator – an interactive tool that guides the customer to a suitable model based on room size and requirements
- Custom quote request – a form for personalised enquiries on more complex or larger projects
- Advanced filters and search – by brand, power output (BTU), energy class, SEER/SCOP and floor area
- SEO landing pages by floor area – dedicated pages such as "air conditioner for 20 / 25 / 30 sq.m." for stronger search visibility
- Product comparison by technical specifications
- Wishlist of favourite products for both registered users and guests
- Product cards with industry-specific specs – power output, energy class, SEER, SCOP, accompanied by dynamic badges (free installation, 5-year warranty, WiFi control, promotion, recommended)
- "Special Offers" and promotions module with automatic discount calculation
- Dual-currency pricing (EUR / BGN) in line with the transition to the euro
- Buy in instalments via integration with a financing partner
- Multiple payment methods – cards (Visa, Mastercard, Maestro), Borica and cash on delivery
- Login and registration via email or social networks (Facebook, Google, X), with password recovery
- Shopping cart and a secure checkout with protection of customer data
- "Services" module – air conditioner installation and maintenance, bookable online
- Info centre – service support, warranty terms, delivery and returns, frequently asked questions
- Blog and news for SEO content and customer awareness
- Newsletter subscription for offers and promotions
- Pazaruvaj.com integration – a product feed for price comparison
- Marketing tools integration – Google Tag Manager and Facebook Pixel for tracking and advertising
- Instant contact channels – WhatsApp, Viber and Messenger directly from the site
- Admin panel for managing products, categories, brands, orders, content and promotions
- Responsive design optimised for all devices
Result
The result is a specialised online store that goes well beyond a standard catalogue. Customers get tools that genuinely make choosing equipment easier – a configurator, filters by technical specifications and the option to request a custom quote – along with convenient ways to pay and to book an installation. For the administrator, the platform provides full control over products, orders and content, while the built-in marketing and price-comparison integrations support the growth of online sales.
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